About us

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Our Philosophy

In a world full of contradictions and uncertainties, we help organisations not to fall into either/or thinking, but to create productive tension from opposites. Our work is based on the principles of Both/And Thinking. We help people, teams and organisations to find the right balance in a complex world - between innovation and tradition, stability and change, individual needs and collective goals. As a result, organisations are created that not only react to uncertainties, but actively shape the future.


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Facing complexity with clarity – no buzzwords

We draw on the core concepts of transformation, management, and leadership to master complexity with ease. For us, purpose matters – not trends or buzzwords.
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Holistic pragmatism – no shortcuts

We focus on holistic perspectives to develop pragmatic, customer-oriented solutions. Good decisions are always based on solid principles.
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Responsible action – no greenwashing

We make consistent decisions with responsibility for social and ecological impact. For us, profit, people, and planet cannot be considered separately.
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Human-centered structures – no blind spots

We design structures, processes, and organisations with a focus on people because we believe it is essential to create an optimal environment for well-being and performance.

The Founders

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Transformation Consultant / Business GraduateAlexandra Perl

I’m a business economist, coach, facilitator, trainer, listener, podcaster, networker, multipotentialite, mother of three, traveler, Berlin native living in the Rhineland, and I’m learning to play the ukulele. I create spaces where understanding and new possibilities arise – between people, in teams, and in organizations. I’m convinced: Go digital, stay human! Change needs real dialogue – I help make that possible.
+49 (0) 163 2426286
alexandra@balancingbusiness.de
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Transformation Consultant / PsychologistCarolin Friedrich

I’m a trained psychologist and systemic consultant, constant contrarian, imaginative utopia architect, proud mother, experienced entrepreneur, country girl by birth, chronic clutter-maker, curious explorer, true blonde, and never satisfied with the status quo. Clients seek my support when they want to break away from the established and enable something new, when they’re ready to face discomfort without losing lightness, when clear words are needed and provocative impulses are welcomed to take change and development deeper.
+49 (0) 160 96886598
carolin@balancingbusiness.de
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Social Engagement

Changing perspectives, adopting new viewpoints, learning from others. These initiatives provide us with important impulses and support us in our mission for a future-ready society.
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We are value ambassadors at German Dream, a cross-party, independent educational movement committed to social cohesion by promoting liberal-democratic values, equal opportunities, and participation.
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ZUHÖREN.DRAUSSEN wurde 2021 nach der Pandemie gegründet und ist eine lebendige Initiative, die Bürger*innen durch Zuhören im öffentlichen Raum miteinander in Verbindung bringt. Über alle Schichten, Milieus, Kulturen und Generationen hinweg. Mit über 300 Ehrenamtlichen setzt die Bürgerinitiative ein Zeichen gegen Einsamkeit und gesellschaftliche Spaltung.
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Find balance. Create stability. Enable growth.

Let's get together
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